How to Create a Successful Online Store on Redbubble

Are you an artist or designer looking to sell your creations online? Look no further than Redbubble, an online marketplace that enables artists to showcase and sell their artwork on a wide range of products. Creating a store on Redbubble is a low-risk, cost-effective way to enter the world of eCommerce and start making sales. In this comprehensive guide, we will walk you through the process of setting up your Redbubble store, uploading your designs, and maximizing your sales potential.

Watercolor Rose on Tote Bag

Watercolor Rose Tote Bag

Why Choose Redbubble?

Before diving into the details of creating your store, let’s explore why Redbubble is an excellent platform for selling your artwork.

Wide Reach and Organic Traffic

One of the biggest advantages of selling on Redbubble is the platform’s wide reach and organic traffic. As a popular online marketplace, Redbubble attracts a significant number of visitors who are actively searching for unique designs and products. When customers search for specific keywords or browse through different categories, your artwork has a chance to appear in the search results, increasing your visibility and potential for sales. Additionally, Redbubble pages are indexed by search engines like Google, further enhancing your chances of being discovered organically.

Cost-Free Selling

Unlike traditional eCommerce platforms, Redbubble allows you to sell your artwork without any upfront costs. You don’t need to invest in inventory or worry about production and shipping logistics. Simply create your designs and upload them to the platform, and Redbubble takes care of the rest. Redbubble operates on a print-on-demand model, which means that products are only manufactured when a customer places an order. This eliminates the need for inventory management and minimizes financial risks for artists.

Passive Income Potential

Redbubble offers artists the opportunity to generate passive income from their designs. Once you have uploaded your artwork and configured your products, you can sit back and wait for sales to come in. Redbubble handles the printing, manufacturing, and order fulfillment processes, allowing you to focus on creating new designs and promoting your store. By continuously adding new artwork and optimizing your product listings, you can generate a steady stream of income over time.

Setting Up Your Redbubble Account

To get started on Redbubble, you’ll need to create an account and set up your store. Here’s a step-by-step guide to help you navigate the process:

  1. Visit the Redbubble homepage and click on the “Sign Up” or “Create Account” button.
  2. Enter your email address and create a password for your account.
  3. Choose a unique store name that reflects your brand or artistic identity. Be sure to select a name that resonates with your target audience and is memorable.
  4. Customize your profile by adding an avatar and cover image. These visual elements will help establish your brand identity and make your store visually appealing.
  5. Write a short bio to introduce yourself and your artistic style to potential customers. Use this opportunity to share your story, inspiration, and artistic journey.
  6. Enter your payment details, including your PayPal account or bank account information. This will ensure that you receive payments for your sales. Redbubble offers secure and timely payment processing.

Once you have completed these steps, your Redbubble account will be ready, and you can start uploading your designs and listing products for sale.

Uploading Your Designs

Now that your store is set up, it’s time to showcase your artwork and make it available for purchase. Here’s how you can upload your designs to Redbubble:

  1. Access the Artist Tools dashboard through your account settings.
  2. Select the “Add Designs” option to begin the upload process.
  3. Click on the “Upload New Work” button and choose the image file of your design from your computer.
  4. Redbubble supports various file formats, but it is recommended to use PNG for designs with a transparent background and JPG for pattern designs.
  5. Enter a descriptive title for your design that accurately represents its theme or concept. Consider using relevant keywords to optimize your design’s visibility in search results.
  6. Add tags to your design to help potential customers find it more easily. Choose relevant keywords that are commonly used in searches related to your design’s theme or style.
  7. Write a compelling description for your design, highlighting its unique features, inspiration, and any additional information that may resonate with your target audience.
  8. Customize the placement and appearance of your design on different products. Redbubble provides a product preview feature that allows you to visualize how your design will look on various items.
  9. Enable or disable specific products based on their compatibility with your design. You can choose to sell your design on a wide range of products such as t-shirts, hoodies, stickers, phone cases, and more.
  10. Once you are satisfied with the design and product configuration, save your work, and your products will be live on your Redbubble store within a few minutes.

Maximizing Sales on Redbubble

While creating an attractive and diverse product catalog is essential, it is equally important to implement strategies that maximize your sales on Redbubble. Here are some tips to help you boost your sales and increase your revenue:

1. Continuously Add New Designs

To keep your store fresh and engaging, regularly add new designs to your portfolio. Successful artists on Redbubble often upload dozens or even hundreds of designs to attract a wider audience. Aim to create a consistent flow of new artwork by setting a schedule for design creation and uploading. This will not only attract new customers but also encourage repeat purchases from your existing audience.

2. Optimize Your Designs for Different Products

Redbubble offers a wide range of products for you to showcase your designs. Take advantage of this variety by optimizing your designs for different products. Experiment with different placements, orientations, and sizes to ensure that your design looks great on each item. By tailoring your designs to specific products, you can appeal to a broader customer base and increase your chances of making a sale.

3. Create Collections

Organize your designs into collections based on themes, styles, or niches. Collections make it easier for customers to navigate your store and find designs that resonate with their interests. Highlight specific collections in your profile to draw attention to your most popular or unique designs. By curating your products into cohesive collections, you can create a more immersive and enjoyable shopping experience for your customers.

4. Promote Your Store on Social Media

Social media platforms provide an excellent opportunity to promote your Redbubble store and connect with potential customers. Share images of your designs, behind-the-scenes glimpses of your creative process, and updates on new products or promotions. Engage with your followers by responding to comments and messages promptly. Consider collaborating with influencers or running targeted ads to expand your reach and attract new customers.

5. Optimize Your Pricing Strategy

Redbubble allows you to set your own commission rates for each product. While it may be tempting to lower your prices to attract more customers, it is crucial to find a balance between affordability and profitability. Evaluate your pricing strategy regularly and consider the base price, your desired commission, and the perceived value of your designs. Experiment with different price points to find the sweet spot that maximizes your sales while maintaining a reasonable profit margin.

6. Leverage Redbubble Analytics

Redbubble provides artists with valuable insights through its analytics dashboard. Monitor your store’s performance, track sales trends, and identify popular designs or products. Use this data to inform your future design and marketing decisions. Pay attention to customer feedback and reviews to gain insights into what resonates with your audience and what improvements can be made.

7. Create, Collaborate and Network

Redbubble is a vibrant community of artists and designers. Collaborating with fellow artists, participating in contests or challenges, and engaging in conversations within the Redbubble community can help you expand your network and gain exposure. By supporting and promoting each other’s work, you can reach new audiences and potentially attract customers who are interested in similar styles or themes.


Creating a successful online store on Redbubble requires a combination of artistic talent, strategic marketing, and continuous effort. By following the steps outlined in this guide and implementing the recommended strategies, you can establish a thriving store and increase your chances of making sales. Remember to stay consistent, innovative, and responsive to customer feedback to continuously improve your store and attract a loyal customer base. Start today, unleash your creativity, and embark on your journey to success on Redbubble!

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